Monday, January 18, 2010 at 10:00 AM
Trigger List Tactics
I began my career in the mortgage business in the later part of 1996, when interest rates were higher and there were fewer people in the mortgage industry. In 1996, 30-year fixed rates were hovering around nine percent and there were fewer types of loan programs available than there are today. Things have certainly changed sense then. Starting about seven years ago, rates for most types of loans dropped dramatically and banks began to make all kinds of new types of loans available that were simply not possible before the year 2000.
This combination lower rates and less stringent lending guidelines caused a wave of refinance and purchase business. Lower rates meant that borrowers could refinance to lower their monthly payments and buyers who thought they could not afford a house of their own found themselves able to purchase their first home. While that was great news for existing borrowers and new home buyers, it also attracted record numbers of people who wanted to work in as loan officers.
It was easy to be a loan officer then, and many professional “transients,” as I like to call them, got into the business in an attempt to make quick money. It seemed that there would be an endless supply of business for everyone.
Everything has it’s cycle, and the mortgage industry is no different. Many of the new loan officers that got into the business earlier in the decade were busy working on all the loans that seemingly fell into their laps, and not developing a sustainable business model for themselves, let alone a business model based on providing good customer service and becoming a valuable, trusted resource. When rates began to climb and demand for mortgages began to decline, many of these newcomers found themselves with little or no business. This led some mortgage brokers to resort to unscrupulous tactics in order to maintain the same level of business they had come to enjoy.
If it sounds too good to be true, …
There are many ways in which the less-than-professional mortgage companies will try to solicit your business. Most of these tactics exploit common misconceptions, the laypersons’ lack of knowledge of the loan process, or are simply underhanded.
Here are a few things to watch out for when applying for a mortgage:
We pay all of your closing costs!
Offers of no closing costs, low closing costs, or lender-paid closing costs exploit the borrowers ignorance of the loan process. They try to appeal to the bargain-shopper type of borrower who thinks that the loan officer can magically make the normal costs associated with a loan go away. Except in the rare cases of bank-originated second mortgages, all first mortgage and “purchase money” mortgages have closing costs, and a majority of those closing costs are not under the control of the loan officer. Most closing costs are dictated by the nature of the transaction, the type of property being purchased, the closing date, and many other factors that, again, the loan officer has no control over.
If a mortgage company is offering you a loan that has little or no closing cost, beware, as those closing costs are hidden or you are paying for it in the long run by agreeing to a higher-than-average interest rate. In the mid 1990s automobile manufacturers would try to entice truck buyers by offering up to $5,000 cash back on financed vehicles. You may have guessed by now that those trucks were over-priced by $5,000, and the overall interest rate for the financing was higher than the industry standards at the time. No company can stay in business very long by offering something for nothing.
Get a $500,000 loan for the amazingly low payment of $1,400 per month!
If a mortgage company is offering a mortgage that has a payment that seems unusually low then, again, beware. This type of mortgage is usually referred to as as option ARM. These types of loans go by many names, sometimes they are called option ARMs, pick-a-payment loans, smart loans, or negative amortization loans. Regardless of what they are called, these loans typically have a negative amortization feature where the difference between what you are required to pay every month and the actual fully-amortized payment is added to the balance of your loan, so your loan balance grows every month.
While these loans serve a purpose for some borrowers, they are definitely not for everyone. Unscrupulous mortgage companies that do not have their clients’ best interests in mind often sell these loans to unwary borrowers based on the low “required” monthly payments alone, and do not bother to explain the advantages and disadvantages of these types of loans with their clients.
We have special arrangements with our banks to offer you a super low interest rate that nobody else can!
Every mortgage company, funding company and mortgage broker all have access to the same lending sources. While it is true that a broker has a certain advantage over a bank in that a broker can shop around to different banks to find lower rates — no single mortgage company has access to cheaper money than anyone else does. This type of claim is simply false. The accompanying sensationalist advertising usually stresses the urgency of their “limited time offer,” pressuring you to “call right now so you don’t miss out!” A variation of this tactic is to stress that mortgage rates have hit an “all-time low” or a “forty-year low.”
Recently I listened to one Seattle-area mortgage company’s radio ads. Over the course of a week the owner of the company stressed that rates had dropped even lower than they had the previous day. He emphasized that rates were not going to say this low for long and that “smart” borrowers needed to “act now.” I tracked those so called “all-time low rates” and found that rates actually increased during the week of the ad campaign and had not gone down as he had claimed. I have always found that if a company has to attract attention via expensive radio advertising then someone has to pay for that advertising, and that “someone” is most likely their customers.
No one can control rates or even predict them with any real degree of accuracy, just as no one can predict what the stock market will do on any given day. The best any one can do if get a feel for an overall trend or market direction. Instead of focusing solely on rates, smart borrowers should pick a mortgage professional who is experienced, provides sound advice, is willing to advise you as to the best loan option for you, is always available to answer questions, and will be around to help you after your loan has been closed.
Staying off lender’s “Trigger Lists”
With the decline in both home purchases and refinancing due of rising interest rates, less- than-professional mortgage lenders have been resorting to bothersome tactics. Once you’ve officially applied for a loan, your credit report immediately reflects that recent activity. Some companies in the mortgage business purchase lists of people who have experienced such recent activity (called “trigger lists”) from lead-generation companies that get their information from the credit-reporting bureaus.
These unscrupulous lenders then contact these applicants, sometimes as quickly as 12-24 hours of their loan application, and offers them lower rates in an attempt to get them to switch lenders in the midst of processing their loan. While not strictly illegal, this practice is definitely irritating to home buyers and questionable when it comes to basic business ethics. It raises the question of why anyone would trust a company that has to resort to stealing business from someone else to remain in business during lean times.
To protect yourself from ending up on a trigger list, you can opt out of such lists through the credit reporting bureaus. To do this, visit http://www.optoutprescreen.com, or call (888) 567-8688. Another way to cut down on the number of solicitation calls you receive is to enroll in the National Do-not-call Registry online at http://www.donotcall.gov or by calling (888) 382-1222.
Providing experience, knowledge and service for ten years.
Instead of resorting to sensationalized advertisements, low rate come-ons, or bait-and-switch tactics, I have built my business on providing good service to my clients before, during and after the loan is closed.
In-home appointments
I always travel to meet my clients at their homes and offices at times that are convenient for them, and I never make my clients come to my office. I have been known to travel from Bellingham to Tacoma and from Fall City to Poulsbo.
About me
I always try to help my clients make a decision based upon rational, logical information rather than the high emotions that frequently accompany the purchase of real estate. If you have a friend, acquaintance or family member who is interested in receiving and honest explanation of currently-available lending options, please have then give me call.
I will be happy to sit down with them and discuss their particular needs. Every borrower is different, and every loan situation is different. I never assume that I can apply the same set of answers to each borrowers situation and still fully satisfy their mortgage needs. I am happy to spend the time to help you, your friends, and your acquaintances to determine the best course of action for each or their unique loan needs.
Providing education and information has become my specialty. I strive to make the mortgage process as comfortable and understandable as possible. I will meet my clients most any place they choose, and am always available by cell phone – even on nights and weekends.
